eMAG Black Friday

  • eMAG Black Friday is the biggest shopping event of the year, when consumers can find the best deals online. Organized for the first time in Romania by eMAG, the event became a shopping fest, as, apart from the best deals, consumers can find surprising products, which are not commonly sold online – such as yachts, cars or even medical services.

    Our challenge is to maintain the interest for the shopping event by ensuring is visibility and favorability in online, broadcast media, and through top blogs. At the same time, our internal team monitors real time all relevant media channels in order to identify and intervene promptly if and faulty information is published in any type of outlet.

    In order to meet this objectives, we develop a dense communication strategy, comprising of an extensive mix of tactics, targeting all media and key opinion leaders.


    PR ● Strategy ● Project management ● Crisis Communication ● Media Monitoring and Analysis
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