The Colombian Heritage project brings together Julius Meinl’s passion for sustainability and their belief that expertise and knowledge should be passed on from generation to generation.
We had the chance to promote it on the Romanian market, as the Premium Collection was relaunched, proudly showcasing the Colombian taste and flavor.
We developed the strategic approach and creative concept and Cafea Altceva was born. The message? This coffee is something else, it has taste and flavor, and it was born from an authentic passion for coffee. Colombian farmers worked hard to produce it sustainably, while preserving the best quality of the coffee beans. And Julius Meinl supported them each step of the way.
We spread the message all around with an integrated campaign: OOH, social media, influencer marketing, PR Blitz, in-store production, contest, a dedicated Instagram filter, PR, paid media.
Creative Concept & Strategy ● Digital ● Social Media ● Influencer management ● PR ● ATL ● BTL
