We know that Romania has a lot to offer, from amazing natural landscapes to cities filled with history and a rich culinary heritage. In 2022, we worked with Nutella to launch the first Nutella LovesRomania campaign and, in 2023, we had the chance to do it again and showcase more extraordinaryplaces in our country.
Nutella Loves Romania 2023 presented to the public a second line of limited-edition jars, whichpromoted 9 amazing places everyone needs to discover & a series of recipes traditional for Romania’s well-known regions.
The campaign had a tasty core message: Home is delightful beautiful!
In order to promote the campaign and reach as many people as possible, we developed the creative concept and deployed it into a series of materials: Romania’s amazing beauty as viewed by Nutella was showcased in an inspiring TV spot, through an extensive digital campaign and on Nutella’s local social media pages.
Creative Concept & Strategy ● Digital ● Social Media
